So . . . when do you consider using a freelancer?
You use them to outsource speciality tasks that are not part of your core competencies. These may be once-off tasks like building your website or creating your logo, or ongoing functions like accounting or marketing campaign management.
My only real recommendation, when it comes to hiring a freelancer, is that you must go through a reputable hosting service. These marketplaces show you all customer ratings and testimonials linked to each freelancer. References are crucial to guide you in your selection process. The barriers to entry in this market are very low, and not everyone is particularly competent, trustworthy, or reliable.
Focus on people who have an average rating from their clients of at least 4 out of 5 (80%). Also, limit your choices to those who have at least several hundred jobs credited to them.
How do you find the right freelancer for you?
Well, first you have to know enough about the task or function you’re outsourcing, to be able to put together a specification for the work. A job description that documents your expectations and the details of the job required.
Then you jump onto one of the many online marketplaces, register a free account, and post your project.
A project is basically an RFQ (request for quotation), and this is where you will need to type in your prepared job specification. You will also be able to upload any pictures or documents that the freelancer will need to be able to do the job. Some sites also have an option to put in a deadline for the submission of enquiries, as well as a deadline for the project.