Hi Crusaders
What is it that the super-successful have in common that we can learn from and aspire to?
First of all, when I talk about success, I’m not just talking about money.
Being Super-successful, to me, is having virtually unlimited wealth, freedom and meaning in your life.
I’ve analysed and compared the actions and work-ethics of people like:
Jeff Bezos, Elon Musk, Richard Branson, Bill Gates, Steve Jobs, Walt Disney, Larry Page, and Sergey Brin.
The result is a list of specific attributes that all these modern-day multi-millionaires and billionaires have in common.
There are 5 of them.

1 – “No” means nothing
They don’t take “No” for an answer – ever.
Their passion for progress and achievement prevents them from accepting any result other than the one they are ultimately striving for.
Even if it means putting themselves in awkward or difficult positions, working unbearable hours, or completely remodelling their approach.
They are prepared to put a degree of effort and commitment into their actions that most people shy away from. Why? – Because “No” means nothing to them.
If we can overcome the initial fear of being told “no” and understand that no truly means nothing, we’ll be better for it. How many opportunities are lost because of our fear of asking?
2 – A singular, unblinking focus
They have perfected the art of remaining focused.
To the extent that each one of them can recollect stories of working 80-100 hour weeks. . . sleeping on couches in their offices, and ignoring everything else in their lives; just to be able to complete a critical task.
At times like these, they don’t think about anything else. They don’t get distracted by other, tedious tasks. All they focused on is the task at hand.
This focus has allowed them to perfect the art of getting into a “flow state”.
A “Flow State” is a mental state in which a person performing an activity is fully immersed in a feeling of energised focus, full involvement and enjoyment in the process of the activity.
This state of “Flow” is only achieved when the person can perform consistently; undistracted by other, less-significant tasks.
Think of your own work-life and the way you go about your day-to-day tasks. How often are you distracted? How often does something small in scale pull your attention away, making you less productive and less effective? How can you schedule your day so you can complete one task, then move to the next, effectively, excitedly and purposefully?
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3 – Work ethic that feeds on passion
Another factor that helps them get into, and remain in the flow state is the quality of the work they’re doing.
All of these entrepreneurs are perfect case studies for those whose work ethic is fueled by their passion.
They love what they are doing because they do what they love.
Their passion for their work is so intense that it fuels late-night shifts and motivates 80-hour workweeks.
The truth is, if we are passionate — or find passion — in the work we’re doing, work stops feeling like work. It turns into a mission or game, and we find ourselves enjoying what we’re doing. Eighty-hour work weeks don’t feel like work weeks, because our passion is fueling us.
4 – Thinking big by thinking small
Many of the grand ideas generated by these entrepreneurial gurus come from small, simple questions.
- How do we put a computer in every home on the planet?
- How do we make space travel affordable?
- How do we give people access to every bit of information on the internet – instantly?
The initial question is always small, then the answers grow progressively bigger. They then take each answer to the question and attempt to flesh it out in the best possible way.
So find a small idea. Give the obvious answers, then put your spin on those answers and pursue them with tenacity. Big ideas always come from small thinking.

5 – Healthy, unflinching intensity
These guys are all intense – obviously. In fact, each of the four traits we’ve described above is only cultivated by those who have a certain amount of intensity. However, it has to be done in a healthy, constructive way.
I’ve known too many people who attempt to bring a certain amount of intensity to their work and have just burned out, broken down, or just gone too far. They push people out, spiral out of control or end up underperforming dramatically.
The ability for these select individuals to healthily maintain their intensity comes from their flow-state mindset, their passion for their work, and their absolute focus.
So, those are my 5 common attributes of the super-successful entrepreneurial icons that we all look up to.
Can you begin to embody them in your own life?
This might be a little bit more difficult to do, but it is possible.
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