Networking 101: Mastering Networking as an Aspiring Entrepreneur

Networking as a newly minted entrepreneur can be a challenge. You have to approach respected, well-established people and companies to gain their acceptance, all the while being confident in yourself and your new business venture. Needless to say, it’s daunting and often a true test of your mental and emotional resilience.

If you’re looking to boost your networking efforts, FutureProof offers actionable tips below:

Networking is mission-critical

First, we’d like to underscore the importance of networking. It heavily influences everything from your earning potential to market reputation:

• It helps you create a name for yourself in your community and beyond.
• It allows you to find new stakeholders, from customers to potential employees
• You can find and engage with mentors
• It gives you fresh ideas and a new perspective
• It tells you what is happening in your niche
• You can build a safety net of supporting people for when the chips are down

Effective ways to network in 2022 and beyond

There are multiple ways to network. Some of them require money, others are free. The best, most effective ones will depend on your niche, talents, and preferences.

• Get online: You can network without leaving your home through social media, online networking events, and entrepreneur forums.
• Identify and engage with local movers and shakers: You can approach the local chamber of commerce and scout out relevant businesses from other local groups.
• Be a visible part of your community: Volunteer for community causes and participate in local events to be recognized locally.
• Join networking events: Government bodies, as well as private groups, often host networking events like seminars, trade shows, and more. Showing up can be worthwhile.
• Get to know your peers: When attending events, your goal should be to listen. So rather than making an effort to be interesting, focus on being interested in what the other party is saying. Consider using the phrase “Tell me more about…” and make a point to listen!
• Use networking apps: Several new apps have come up that directly connect you to relevant businesses and people.
• Be an approachable expert: Sharing valuable knowledge in your niche, whether online or through workshops, may draw people to you.

Keep in mind that having basic branding – a business image or persona – is necessary. It’s how people will relate to you. Practice your elevator pitch so that you can quickly and succinctly tell other people what you’re about and how you can help.