- Fail Fast – launch quickly and let the market highlight your shortcomings. Don’t try to strive for perfection before going to market. You do NOT know what the market wants and needs until you ask them.
- Fail Cheap – Don’t spend a lot of money on anything until you’ve had enough positive feedback from your audience that they want what you’re offering.
- Fail Forward – Learn quickly from market feedback and apply what you’ve learned in your next set of actions.
And when fear does strike, and you feel like the cost of failure will be too much, what then?Well, first make a list of the worst things that could happen if you fail – the absolute worst things. And then go back over that list a few hours later and review your fears.You will find that most, if not all those fears are irrational, and the worst-case scenario is either unlikely or not that bad.
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