Month: November 2021

Now, if you were a professional athlete like a golfer, swimmer, runner, gymnast, or soccer player, then I wouldn’t be writing this.

After all, you wouldn’t need convincing that coaching is a necessary and valuable tool. As an athlete, you would already know this, and would probably have at least one coach involved in your career.

So why is it that we, as small business owners and entrepreneurs, feel that we can walk this journey alone?

The world of business is getting faster, and more competitive and complex every year.

A recent survey in America found that more than 3 out of 10 adults stated they wanted to read more. It also found that book reading is second only to exercise as the most desired activity.

Pretty surprising?

If this statistic includes you, then opening a book may have become something to do when you’re not busy with something else. And if you read my article last week, you’ll know that busyness is a bad habit that most of us are guilty of. In other words, we always seem to be “too busy” already.

Many of us are not too busy because our time management is poor. It is because we are addicted to being busy. Like all addicts, we lament the impact on our performance and well-being. But the “high” we get from being busy makes it easy to justify to ourselves.

Why is this “too busy addiction” so powerful? Let’s investigate . . .